Mission: Promote development with circular economy, environmental protection with social responsibility, innovation with technological invention and market with diligent service.

Perspective: Seeking business opportunities under the overall situation of national development, enlarging and specializing regenerated fiber industry and non-woven fabric industry and differentiating the two, dedicating to developing circular economy, taking the road of resource recycling, striving for one of large enterprises in China and becoming the leading enterprise in non-woven fabric in the Asia-Pacific Region.

Core values: The naissance of new materials can embody the consumers' value better.